The Oxygen Room at Remède Spa is a favorite for guests to unwind.
offers regular training for every
department. “It’s important to continue to
develop emotional intelligence for both
our front desk agents as well as all our
supervisors. We also conduct retail
knowledge training at the start of every
season, as well as some type of massage
training every season, ranging from body
mechanics and reflexology to reiki,” says
Steele. She likes to keep things interesting
by allowing her team to decide what
types of training they need. This keeps
the staff both engaged and empowered.
Marketing Solutions
Because Aspen is such a small resort
town and tends to slump in the spring
and fall, Steele has to be creative about
where she spends her marketing efforts. In
Aspen, the busy season is extremely busy.
Aspen’s general population of around
6,600 often soars to a whopping 27,000
on any given day during the summer and
winter months. It’s important for Steele to
get the word out to potential clients about
all the spa’s offerings during this peak
time. “Our biggest challenge is effectively
communicating all our offerings during
our busy season. To do this, we create a
winter and summer guide. This allows us
to present all the information to resort
and town guests in one handy guide.”
The St. Regis Aspen Resort also uses
Facebook and Instagram as a way of
promoting the property and communi-
cating with potential clients. It’s a great
way to show the latest menu additions
and keep Remède Spa at the forefront of
the guests’ mind.
Meeting Guests’ Expectations
Because Remède Spa at the St. Regis
Aspen has a dynamic clientele, Steele
aims to stay on the forefront of their
expectations. Lately, she has seen a
demand for wellness outside the
treatment room. To meet this demand,
the spa offers Full Moon Yoga and
Kundalini once a month.
Steele has also recently implemented
a Mala Experience that has been met
with great enthusiasm from both new
and returning guests.
“I was looking for a way to provide
healing to spa guests outside of our
treatment rooms and into nature,” she
says. “It was my belief that creating a
full experience incorporating the outdoor
beauty of Aspen would offer our guests
an unexpected and multi-sensory
adventure that also induces a deeper
sense of relaxation.”
The Mala Experience is in partnership
with progressive yogini, spiritual guide
and founder of Seeds of Remembrance,
Alexa Webster, and has been created to
fulfill the mind, body, and soul through
connection, self-awareness, and the
lifestyle practices to live with energy
and joy.
“The mala necklaces are one-of-a-
kind pieces that allow our guests to set
intentions for every aspect of their lives.
Through Alexa’s guidance and qigong
meditation, we are able to empower
guests with a deeper sense of being,
healing and presence in the moment.”
ABOUT THE SPA
Facilities/amenities: Oxygen lounge,
steam caves, cold plunges, hot tubs,
fitness center and confluence waterfall
Percentage of guests (male vs. female):
40% male vs. 60% female
Number of full-time spa staff: 55
Product lines used: Zents Body Care,
ESPA International (US) Ltd., Remède,
Natura Bissé International,
Most used marketing channel: Local
newspaper, Instagram and Facebook
Address: 315 East Dean Street Aspen,
Colorado 81611
Website: stregisaspen.com
Phone Number: 1.970.920.3300
Facebook: facebook.com/stregisaspen
Instagram: stregisaspen
May 2017
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