memBer PersPectives
By J a m i s o n s to i k e
event excellence
Spa Events Drive Business
tallgrass aveda spa & salon hosts an annual holiday open house in collaboration with its vendors.
Whether it’s a Week-long Wellness retreat, a
seminar for guests or a holiday-themed open house, a
special event can be a boon to any spa’s bottom line,
employee engagement, brand image and community
awareness.
While day-to-day services and retail sales are a spa’s
engine for success, a well-timed and organized event can
be a catalyst, infusing an extra dose of cash and boosting
revenue long after the event ends. Spas who want to
organize unique, memorable and profitable events often
find willing allies in their vendors, too.
24
PULSE
■
MAY 2019
This month, Pulse spoke with three iSPa member spas
about the special events that they hold and how they
ensure a successful event.
Broaden your event horizon
ideas for events can come from many places, but the
most common source of inspiration is the calendar itself.
The Biltmore Spa at the Biltmore hotel in miami, florida,
frequently bases its events around holidays and days of
note, such as Earth Day. for this year’s event, the spa
hosted an aura painting with a local jeweler and healing