“We don’t incorporate any spa things per se, but
we’re talking up TallGrass and have our
TallGrass garb on. For us, it’s about giving
back… it inspires people to visit TallGrass.”
melissa rackliff, spa director, tallgrass aveda sPa & salon
energy specialist, according to Director of Spa, fitness &
retail charlotte Prescott. “it’s a different spin on Earth
Day,” says Prescott.
Part of why the Biltmore hotel featured this particular
vendor is due to a desire to “build on what was previously
successful,” she adds. a jewelry-making workshop with the
vendor last year netted the spa nearly $5,000 of jewelry
sales in just a few days. Prescott notes that “people who
took the workshop keep coming and asking about the
jewelry, so the profit from that workshop has continued on
and on.”
Previous events at the Biltmore hotel have featured
other vendors, including BaBor and moroccanoil inc. The
moroccanoil event, in which a moroccanoil stylist
provided a complimentary color protection service to any
salon customer receiving a hair coloring service, was a
two-fold success: in addition to the added benefit to
customers, “it was also a great training initiative for the
staff,” says Prescott.
While the Biltmore hotel hosts numerous spa-centric
events throughout the year, TallGrass aveda Spa & Salon
primarily focuses on an annual holiday open house as its
main spa event. The event at the Evergreen, colorado,
spa is held on either the second or third Thursday of
november. a variety of their vendors—Eminence organic
Skin care; iredale cosmetics, inc.; nufacE and raD,
among others—typically come each year and set up shop
in different areas of the spa, says Spa Director melissa
rackliff. “The vendors are near their product lines so they
can answer questions, let guests know about specials and
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