memBer PersPectives
“Events take time, and for them to be successful
you have to market them, you have to plan for
them.”
— charlotte Prescott, director of spa, fitness & retail, the Biltmore hotel
the Biltmore hotel's recent earth day event featured aura painting.
provide samples,” rackliff comments. in the past,
nufacE and iredale cosmetics have offered mini-treat-
ments and makeup applications. TallGrass also provides
guests with food and drink, and “everything not nailed
down” is 20 percent off. Due to the spa’s long history and
the extensive local advertising TallGrass does for the
event, there’s typically quite a buzz around the open
house. The bottom-line impact is sizable. During last
year’s open house, the spa brought in $16,000 in product
sales and $30,000 in gift certificate sales, according to
rackliff.
at fusions Spa & Wellness in Sylva, north carolina,
owner Jeannine Sowers organizes a monthly event whose
topic changes to address a variety of wellness topics. much
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