ISPA members share how they’ re partnering with influencers to tell their stories, boost business, and navigate today’ s top social platforms.
FROM INSTAGRAM REELS TO TIKTOK TOURS, influencers are making waves in spa marketing. But do they deliver results— or just likes?
Influencers have become a powerful force in modern marketing, and the wellness industry is no exception. A growing number of spas are partnering with influencers to promote services, products and more through their social media channels, blurring the lines between personal content and strategic promotion.
The question remains: Are spas engaging influencers to build a following on social media channels, or are they seeing tangible increases in metrics like bookings and revenues?
To find out, ISPA asked spa members how they use influencers and what results they’ ve seen. The responses revealed a wide range of experiences and insights.
Why spas use influencers
At their core, influencers tell stories. Every day, the brands you follow on social media partner with popular personalities to connect with audiences in a more personal, relatable way. These influencers don’ t just promote products; they help craft narratives that resonate with consumers on a deeper level.
“ At Tricoci, we view influencer collaborations as extensions of our brand storytelling,” Casey Laktas of Tricoci Salon & Spa said.“ Spa services are experiential by nature, and it can be difficult to convey the feeling of relaxation, confidence or transformation through static advertising alone. Influencers allow us to bring those experiences to
AT A GLANCE:
INFLUENCER COMPENSATION MODELS
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Complimentary services / products: Spa treatments, retail items or full-day experiences in exchange for coverage. Direct payment: Flat fee per post, campaign or ongoing partnership. Pay-per-post / pay-per-campaign: Set number of posts, videos or stories tied to events or launches. Performance-based: Rewards linked to metrics like referral codes, bookings or sales. Hybrid: A mix of complimentary services plus payment tied to results.
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