life in relatable ways that resonate with new audiences, particularly younger demographics who discover brands through social platforms.”
Storytelling has become one of the most powerful tools in today’ s marketplace. Companies across the globe— in all industries and demographics— are seeking creative ways to promote their brand. Success requires a deeper strategy that reflects the brand’ s unique identity, not just copying trends and matching what competitors are doing.
When people scroll through social media, they are often looking for one of three things: to learn something, to be entertained or to feel connected.
“ For us, working with influencers is about telling our story in a genuine and engaging way,” said Julia Erlingson of Strana Hotel.“ Few things are more powerful than when real people, in their own voice and style, share their experiences with an audience that already trusts them. Through their perspective, our brand can connect with people’ s emotions and daily lives in a way that traditional marketing rarely can.”
What influencers actually do for a spa
The signs are familiar:“ Unbox this with me.”“ Come visit this spa with me.”“ Spend a day here with me.”“ Use my code to get 10 percent off your visit.” But what are influencers really doing for spas? Are they driving more bookings, building a larger social following or boosting revenue?
Members say they use influencers for everything from promoting new launches and events to highlighting spa services, running giveaways and more.
When selecting influencers for a niche market, spas often find reach— who has the largest following— is less important than fit. The most effective partners are those whose audience mirrors the spa’ s target demographic, who truly align with the spa’ s values— and, ideally, who are already loyal clients or spa enthusiasts.
“ A recent success came from partnering with a local micro-influencer whose audience closely matches our target demographic,” Heather Isbill of Wine & Roses Spa said.“ She shared a day-in-the-life at our spa through
“ When people scroll through social media, they are often looking for one of three things: to learn something, to be entertained or to feel connected.”
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