Instagram stories, which included behind-the-scenes moments and candid reactions. The authenticity resonated: Her posts generated strong engagement and several new guest bookings, while also positioning her as a genuine advocate for our brand.”
Where the content goes— and who sees it
While an influencer ' s audience might overlap with a spa ' s following, there ' s usually room to expand. Collaborations can reach entirely new audiences who might not have discovered the spa otherwise.
Influencers’ effectiveness ultimately comes down to platform placement and audience reach.
“ The content was shared strategically and authentically. Our ambassador posted the content on her personal Instagram and Facebook accounts, and she added our spa as a collaborator on the posts,” Antwanette Crutcher of Jasper Float Spa & Wellness Center, LLC said.“ This approach allowed her content to reach her dedicated audience while also giving our brand visibility on her highly engaged platforms. A key part of our strategy was to let the organic performance of her posts guide our paid efforts. We closely monitored the content, and for posts that were organically resonating with her audience and
performing exceptionally well, we chose to invest in them by paying to boost them as an ad. This allowed us to amplify an already successful and genuine message, ensuring the empowering and authentic experience she shared reached an even wider audience.”
Payment Models
For many top influencers in 2025, promoting spas and wellness brands is a full-time career.
While many influencers receive compensation, payment models vary. Some receive complimentary stays, treatments and experiences; others may receive payment tied to specific spa performance metrics.
“ In our influencer collaborations, we typically offer a complimentary spa service along with full-day access to our facilities, allowing influencers to fully experience and authentically showcase the guest journey, said Mimi Louiza of Spa at The Alfond Inn.“ Each influencer also receives a personalized coupon code to share with their followers, which helps us track engagement and referrals. To further incentivize performance, we’ ve implemented a tiered discount structure based on the number of successful referrals generated through their code. For high-profile influencers whose reach and brand alignment warrant a more elevated
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