Insights from spa leaders on partnering with social media influencers
Insights from spa leaders on partnering with social media influencers
“ With four locations, we choose those closest to each location but if the influencer is large enough, we don’ t mind letting them choose the location that is best for them.”
— KIM SCOTT, Kalahari Resorts & Convention Center- Wisconsin
“ When it came to Hope from @ livingandlocal, we knew and trusted her content. She is a local influencer so we knew we would be getting true quality representation.”
— NATALEE HEADLEY, Auburn Marriott Opelika Resort & Spa at Grand National
“ We partner with influencers who have a proven ability to attract our target demographic to the spa. Our public relations team identifies these individuals based on the strategic business needs we provide.”
— SHANA OMINSKY, Lake Austin Spa Resort
“ We looked for a local influencer who aligned with our audience and who we were trying to capture. She was local, [ and ] we were trying to capture a local audience.”
— BRITTANY FLORES, Westin Kierland Resort and Agave Spa
“ Finding influencers who align with your brand’ s ideals and goals can be an effective method in growing your social audience and deepening a connection with your social community. Working with an established PR firm is always a great option.”
— JESSICA SWARTLEY, The Lodge at Spruce Peak
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