“ We partner with influencers who have a proven ability to attract our target demographic to the spa.”
“ We recognized both our spa and hotel could utilize micro influencers to help promote our business about four to five years ago. Our PR firm searches for influencers, [ then ] our marketing person reviews the list and selects those who we feel meet our brand message.”
— KATHY QUAST, Roman Spa Hot Springs Resort
“ We choose influencers based on their content aesthetic, audience, location and engagement. The location of an influencer really depends on what we are promoting. For our spa we tend to lean into local influencers more so we can promote our experiences to a local audience. We do like to work with national lifestyle and wellness influencers, too. It helps to diversify our content and
reach.”
— STEPHANIE CHERBAKOW BARON, The Spa at Four Seasons
Hotel Philadelphia
“ We have an in-house marketing team and external PR firm that advises us.”
— KATE MORRISON, Ojai Valley Inn
“ We partner with influencers who have a proven ability to attract our target demographic to the spa.”
— SHANA OMINSKY
“ I look for creators with a luxury tone and a focus on wellness and spa specifically. How many followers they have is not as important to me as them having the right audience.”
— LINDSAY NEELEY, Conrad Hotel
“ I look to my marketing team to vet the influencer. But I look at what audience they reach and who they have partnered with before.”
— MARNI AINA, Andaz Wailea and Awili Spa
“ We had a small moms’ group that came in for a yoga class and afternoon mini services while their children were in class. The ladies created reels and geotagged the spa as well as made stories tagging the hotel. The content was shared on social media and reposted by our team.”
— LILIANA GRAJALES, JW Marriott Miami Turnberry Resort & Ame Spa
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