Services Offered spa-focused group programming are enhancing the guest journey while serving as key drivers of midweek and group revenue.
ISPA SNAPSHOT SURVEY ANALYSIS
BEYOND THE TREATMENT ROOM: How Spas Are Expanding Guest Services
And how cross-department strategies are transforming spas into revenue engines
AS GUEST EXPECTATIONS around wellness continue to evolve, spas are stepping beyond the treatment room to deliver immersive, property-wide experiences.
A recent ISPA Snapshot Survey shows many spas are expanding their presence across resort and hotel settings, with 62 percent offering treatments in meeting and event spaces, 54 percent promoting spa-related content in guest rooms and 45 percent partnering with chefs and restaurants to connect wellness with dining.
These expanded offerings reflect a broader trend toward cross-departmental collaboration, with spas working closely with sales, events and F & B teams to create integrated spa experiences for all guests. Creative initiatives like poolside activations, in-room menus and
Services Offered spa-focused group programming are enhancing the guest journey while serving as key drivers of midweek and group revenue.
What spas offer guests Traditional treatments remain the backbone of most spas with massage( 99 percent), facials( 94 percent) and body treatments( 87 percent) continuing to dominate. However, respondents also reported a steady rise in non-traditional modalities, including LED light therapy( 59 percent), sound therapy( 37 percent), cold plunge therapy( 22 percent) and IV infusions( 14 percent). Current treatment trends include head spa services, CBD therapies, sound baths and recovery-focused offerings such as compression, cryotherapy and red-light treatments.
Survey data reflects a clear shift in spa offerings and guest preferences. Traditional treatments remain popular, but a notable expansion in both the diversity and intent of spa offerings is underway.
Touchless services highlight the mixed pace of change. One-third of spas now dedicate space to this category, though demand remains uneven: While 26 percent of spa respondents report strong or extremely strong guest interest, 41 percent describe demand as low or very low.
At the same time, spas are increasingly leaning into spa-forward modalities that reflect broader consumer interest in preventive health, recovery and holistic
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