Dedicated Space for Touchless Service
Guest Demand for Touchless Service
THANK YOU TO
Dedicated Space for Touchless Service
Guest Demand for Touchless Service
“ Spas are increasingly leaning into spa-forward modalities that reflect broader consumer interest in preventive health, recovery and holistic well-being.”
well-being. Once considered niche or found primarily in medical spas, treatments like LED light therapy( 59 percent), sound therapy( 37 percent), cold plunge therapy( 22 percent) and IV infusions( 14 percent) are becoming
High-impact enhancements driving spa revenue
AS SPAS EXPAND THEIR SERVICE MENUS, targeted add-ons are playing a critical role in boosting per-guest revenue. According to the August 2025 ISPA Snapshot Survey, these enhancements are leading the way: l CBD-based treatments: Top-performing enhancement, offering therapeutic benefits for guests interested in stress relief and recovery. l
Collagen masks: Popular for both facial and body treatments, appealing to skincare-conscious guests. mainstream. This diversification signals a broader shift in the spa industry’ s identity— from pampering-focused to performance- and results-driven.
By blending traditional services with science-backed therapies and recovery tools, today’ s spas are not only meeting evolving guest expectations but also positioning themselves as central players in the wider well-being economy. n
SURVEY DETAILS Findings are based on responses from 220 ISPA spa members who completed the August Snapshot Survey between Aug. 22 and Sept. 2, 2025. ISPA Snapshot Surveys provide members with timely insights into emerging spa industry trends throughout the year. These members-only surveys are distributed via email, and respondents receive the full results report within two weeks. To explore additional insights and survey findings, visit the ISPA Research Library under the Resources tab at experienceispa. com.
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Scalp treatments: Gaining traction as part of the rising“ head spa” trend.
LED therapy: Blending newer tech innovation and skincare to support both facial and full-body services.
Hot stones and traditional add-ons: Still strong performers when paired with massage and bodywork.
THANK YOU TO
Oakworks for sponsoring the August Snapshot Survey
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