If Albert Einstein were alive and well today, would he embrace the world of modern spas to fight stress? Would he get massages? Or enjoy a cold plunge?
If Albert Einstein were alive and well today, would he embrace the world of modern spas to fight stress? Would he get massages? Or enjoy a cold plunge?
THE SPA INDUSTRY IS CONSTANTLY growing and evolving, which requires continuous learning to stay relevant. While it’ s fun to imagine what services Einstein would receive, it is possible to apply his thoughts on learning and relate them to spa. So, what might a world-renowned thinker think about how to teach spa professionals?
To paraphrase the scientific icon himself, Education is not the learning of facts, but the training of the mind to think. Critical thinking is the key, not memorization. That means evaluating, analyzing and interpreting data during the learning process.
Post-training, it’ s important to continue critical thinking skills and put what has been learned to use. When knowledge is regularly used and applied, it is less likely to fade. Here are recommendations to help make education stick after training.
➜QUIZ THE SPA TEAM
Even brilliant spa minds will benefit from reviewing what they learned— and a few well-timed questions can help new knowledge stay relative.( Consider it a little theory of relativity for the spa world.) l
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Create a schedule for quizzing post-training, such as one week after and again one month later. Conduct quizzes verbally or written, to fit with your spa team’ s culture. Use staff meetings as an opportunity for quick knowledge checks.
➜PUSH A RETAIL PRODUCT OF THE WEEK
Choose a product to highlight each week and test your hypothesis of its sales appeal. Energize the promotion and create excitement in the spa. l
Feature the product prominently in a well-trafficked area of the spa, along with signage. l Promote it on social media. l
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Use it or lose it: Einsteinian ways to continue critical thinking after training
Make sure everyone who interacts with guests can speak comfortably about the product, including its features, benefits and correct use. Focus the team’ s retail efforts on selling the featured product.
➜PROMOTE A PRODUCT OR COLLECTION OF THE
MONTH OR SEASON Einstein’ s theories have inspired decades of testing and refinement. Give the spa team time to do a little experimenting of its own: A longer promotional window allows
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