product knowledge to deepen and recommendations to become second nature. l Follow the same approach as the product of the week, just extend the promotion over a longer period. All the same ideas apply. l Connect products to a season or time of year. For example, feature a hydration collection in the wintertime. l Consider linking the promotion to a treatment of the month or seasonal treatment offering.

OR SEASON Make time to promote monthly or seasonal treatments. These special offerings give guests the space to try something new or rediscover a service without requiring a spa menu rework. l

l

Keep the spa menu fresh by offering monthly or seasonal treatment options. As with a product of the week or month, encourage staff to talk about the featured treatment with guests.

PULSE n NOVEMBER 2026 14