Pulse November / December 2023 | Page 48

SNAPSHOT SURVEY

SOCIAL MEDIA IN THE WORKPLACE

THE SEPTEMBER 2023 ISPA SNAPSHOT SURVEY asked respondents to share details about their spa or company ’ s social media strategies and policies . The survey response highlights who manages the social media accounts , the most popular social media platforms used , areas promoted on social media and advertising on social media .
THE PLATFORMS AND HOW SPAS POST CONTENT

Q

Which of the following social media platforms does your business currently utilize ?
SOCIAL MEDIA PLATFORMS UTILIZED
AN ACTIVE SOCIAL MEDIA presence is critical for spa brands . Used nearly
FACEBOOK
91 %
89 %
universally by spas and affiliated businesses is Instagram , at 99 percent . Other widely-utilized social media platforms for spa industry brands are Facebook ( 91 percent ) and
INSTAGRAM
TWITTER
25 %
25 %
96 %
99 %
LinkedIn ( 54 percent ). It ’ s important to have a dedicated
LINKEDIN
54 %
71 %
individual responsible for managing social media accounts . Nearly half ( 45 percent ) of spa respondents said a non-spa resort / hotel employee manages their social media posts ,
TIKTOK
YOUTUBE
14 %
16 %
46 %
61 %
and another quarter ( 25 percent ) of respondents said a third-party social
WECHAT
1 % 4 %
media administrator manages their accounts .
NONE of the ABOVE
0 % 4 %
ALL SPAS RESOURCE PARTNERS
46 PULSE n NOVEMBER / DECEMBER 2023