SHARE-WORTHY PROMOTIONS
LOOKING AT THE TYPES of updates promoted via social media , nearly three in four ( 72 percent ) respondents said they showcase the spa ’ s layout and décor , with a similar proportion ( 68 percent ) featuring retail products . About three of five ( 59 percent ) use social media to post job openings .
Q Which of the following areas is your business promoting via social media ?
PROMOTED VIA SOCIAL MEDIA
ALL SPAS
Celebrating employee achievements
32 %
RESOURCE PARTNERS
Celebrating employee achievements
35 %
Client testimonials |
37 % |
Client testimonials |
88 % |
Featured retail products |
68 % |
Customer discounts or packages that extend savings |
50 % |
Job openings |
59 % |
Job openings |
42 % |
Philanthropic partnerships / giving back efforts |
51 % |
Live demonstrations or conversations |
46 % |
Promoting open appointments / availability |
31 % |
Philanthropic partnerships / giving back efforts |
31 % |
Recognizing new hires |
15 % |
Recognizing new hires |
15 % |
Service discounts or packages that extend savings |
52 % |
Seasonal specials |
42 % |
Showcasing the spa ’ s layout and decor |
72 % |
Spa partnerships |
54 % |
REGARDING MARKETING EFFORTS to promote social media presence to guests , four of five ( 80 percent ) respondents said they use links or visual promotion on the spa ’ s website , and half ( 49 percent ) said they use links or visual promotion on the spa ’ s menu .
Q
Which of the following marketing efforts , if any , does your spa have in place to help promote its social media presence to guests ?
MARKETING EFFORTS PROMOTING SOCIAL MEDIA PRESENCE
Links or visual promotion on the spa ’ s / company ’ s website
80 % 96 %
REGARDING TYPES OF VIDEOS resource partner respondents utilize on social media , three-quarters ( 75 percent ) of respondents said they use videos taken by an employee , and about two of three ( 64 percent ) said videos shared by customers . When promoting their company ’ s presence on social media , nearly all ( 96 percent ) respondents said they use links or visual promotion to the company ’ s website . n
Q
Which of the following types of videos , if any , does your spa utilize on social media ?
TYPES OF VIDEOS UTILIZED ON SOCIAL MEDIA
Videos produced by a third-party professional
57 %
65 %
|
Links or visual promotion on the spa ’ s menu
Links included in emails sent to guests after booking an appointment
Other
|
15 %
27 %
6 % 12 %
|
49 %
48 %
|
ALL SPAS RESOURCE PARTNERS |
Videos taken by an employee
Videos shared by guests / customers
Other
Do not use videos on social media
0 %
4 %
12 %
14 %
|
40 % |
60 %
64 %
75 %
ALL SPAS RESOURCE PARTNERS
|
The September 2023 Snapshot Survey collected 250 survey responses from ISPA spa and resource partner members from September 15 to 25 . Both spa and resource partners shared advice on lessons learned and tips for success relating to social media promotions , along with marketing efforts to promote their presence on social media , so be sure to check out their responses in the survey in the Research Library on experienceispa . com .
NOVEMBER / DECEMBER 2023 n PULSE 47