ISPA OPEN HOUSE
Diversification of the retail selection was the initial step . Recognizing that guests sought more than just salon services , Rejuvenation Spa introduced a curated range of products . These additions catered to changing preferences , with guests increasingly prioritizing products made from natural ingredients , free from harsh chemicals .
INVITING AND ENGAGING GUESTS THROUGH RETAIL Every element of Rejuvenation Spa ’ s retail space is designed to deliver an appealing and cohesive visual experience . Lighting plays a pivotal role , with soft , warm and adjustable lighting designed to adapt to different moods and times of the day .
Display arrangements feature natural elements and a harmonious blend of materials that reflect nature , contributing to an atmosphere of tranquility . Earthy tones , natural textures and minimalist design elements further enhance the spa ’ s connection to nature , creating a Zenlike ambiance .
The incorporation of potted plants into the space not only purifies the air but also adds natural beauty and fosters a calming , oxygen-rich environment . This botanical touch is aligned with Rejuvenation Spa ’ s belief in the therapeutic benefits of plants , extending to plant-focused treatments such as botanical facials and massages .
Treatment providers offer personalized product recommendations after every service , recognizing that each guest is unique , with distinct skincare and haircare needs . The team takes the time to understand these individual preferences , whether discussing the botanical goodness of Aveda or the organic charm of Oway , allowing guests to take the benefits of Rejuvenation Spa home with them .
A FORTUITOUS ENCOUNTER AT THE ISPA CONFERENCE When Rejuvenation Spa stumbled upon the Jane Iredale makeup booth during the 2023 ISPA Conference in Las Vegas , one of their most pressing needs suddenly found its solution . This encounter was transformative for the Rejuvenation Spa team , as they had been facing a challenge due to the discontinuation of most of their previous makeup vendor ’ s line at the end of 2022 . The team was experiencing unexpected hurdles with the old brand ’ s new recommended makeup line .
“ What truly distinguished this collaboration was the remarkable speed with which it unfolded ,” remembers
Designers chose the space ’ s textural elements carefully to create an environment that absorbs sound , fostering an atmosphere of undisturbed serenity .
Alexandria . “ Two weeks after our encounter at the 2023 ISPA Conference , we seamlessly integrated Jane Iredale ’ s makeup products into our offerings . This swift transition ensured we remained fully prepared to meet our guests ’ needs during the crucial bridal season , averting any disruption to our services .
“ Thanks to the remarkable turn of events at ISPA and our swift actions , we not only overcame the challenges resulting from [ our previous partner ' s ] makeup discontinuation but also enhanced our product and service offerings with the exceptional quality of Jane Iredale makeup . This experience highlights the invaluable networking opportunities and industry connections that conferences like ISPA can offer .” n
BY THE NUMBERS : l 1,500 n approximate square footage of the retail space l 4 n treatment rooms l 1 n mani / pedi room l 35 n staff members l 73 n percent of existing client retention as of Summer 2023
50 PULSE n NOVEMBER / DECEMBER 2023