USING DISPLAY LIGHTING EFFECTIVELY in a spa ’ s retail area can significantly enhance the customer experience and showcase products to be irresistibly enticing . Here are five tips to achieve great lighting :

1 Consider the color temperature . The color temperature of your lighting affects how guests perceive products on display . Warmer color temperatures can create a cozy and inviting atmosphere , while cooler temperatures can provide a brighter , more energetic feel . Choose the color temperature that aligns with your spa ’ s brand and the type of products you ’ re selling . Consider adjustable lighting systems to adapt to different moods and seasons .

2 Accentuate key areas . Focus the lighting on key display areas or products you want to highlight . Use spotlights , track lighting or adjustable fixtures to draw attention to these areas . For example , feature popular or premier product lines or special promotions with well-placed accent lighting . Make sure the lighting isn ’ t too harsh , as it can be off-putting . Use diffusers or dimmers to soften the light when needed .

3 Layer the lighting . Create a layered lighting design that combines ambient , task and accent lighting . Ambient lighting provides overall illumination ; task lighting aids in reading product labels or ingredient lists ; and accent lighting directs attention to specific items . This layered approach ensures the space is well-lit , functional and aesthetically pleasing .

4 Avoid glare and shadows . Glare and shadows can be distracting and make it difficult for customers to evaluate products . Position lighting fixtures to minimize glare on glass displays and reflective surfaces . Pay attention to the angle and placement of lights to reduce shadows on products . Additionally , use anti-glare coatings on display surfaces , where appropriate .

5 Match lighting to product types . Different classes of products may require customized lighting approaches . For example : l Skincare and beauty products : Use soft , diffused lighting to enhance the visual appeal of packaging and product details . l Jewelry and accessories : Utilize focused , directional lighting to make gemstones and metals sparkle .

“ We utilize a combination of soft , warm and adjustable lighting to cater to different moods and times of the day . Special attention is given to eliminating harsh , fluorescent lighting , ensuring that our guests feel comfortable and stress-free .”

— Alexandria Benter , Rejuvenation Spa l Aromatherapy and wellness products : Consider warm , soothing lighting to create a calming atmosphere .

H Bonus tip : Don ’ t let the lights dim ! Remember to maintain your lighting system regularly to ensure it functions properly and maintains the desired ambiance . Periodically review the effectiveness of your lighting design and adjust as needed based on customer feedback and sales data to continually enhance the shopping experience in your spa ’ s retail area . n

NOVEMBER / DECEMBER 2023 n PULSE 51