INDUSTRY RESEARCH
billion in 2022 . An estimated 181 million spa visits were made in 2022 , eight million more than in 2021 , when spas received 173 million visits . The number of spa locations increased from 21,510 in 2021 to 21,790 in 2022 . Average revenue per visit posted a strong increase , up from $ 104.50 in 2021 to $ 111.50 in 2022 . Total employment is estimated to have increased by 4.6 percent . With a 5.3 percent rise , fulltime employment expanded at a slightly faster pace than part-time employment ( up 4.3 percent ). Contract employment is estimated to have been stable , standing at 15,000 in January 2023 .
Revenue per Visit
Delving deeper into the average revenue achieved per spa visit in 2022 ( estimated at $ 111.50 , compared with 2021 ’ s average of $ 104.50 ), we find the average spend per visit varies by spa type , ranging from $ 100 for day spa visits to $ 162 for resort / hotel visits .
The average amount clients spend when they visit a spa is influenced by a range of factors , including the mix of services and treatments that clients purchase and the pricing of those services in a competitive market . Within that context , the rise in average spa revenue per visit in 2022 would seem to reflect , at least in part , higher prices per service .
The differences in average prices by type of service have been consistent over the past five years . It should be appreciated that these are estimated average prices that will vary across spa establishments depending on type , location and other factors . The average price per massage in 2022 ($ 111 ) was five percent higher by comparison with the 2021 average . The average price for facials in 2022 ($ 125 ) was 11 percent higher than the average in 2021 . Body treatment prices are estimated to have risen by 22 percent from the prior year . The average prices shown for hair services and nail services tend to be more variable from one year to the next , due to smaller sample sizes for spas offering those services . Percentage changes should therefore be interpreted with caution .
Pricing and Availability Strategies
The Spa Industry Study report identifies a range of strategies that spa leaders have designed to boost client visits and match pricing to service availability and demand . The mix of strategies varies by spa type .
To encourage client visits , better than one in two spas offer last-minute discounts to fill open appointments . That strategy is more frequently used in day spas than in
1999
AVERAGE REVENUE PER SPA VISIT
$ 60.7
Price per Service
Closely related to the average revenue achieved per visit is the price of services provided during those customer visits . The average price per spa service in 2022 was estimated as $ 116 , up by 6.9 percent compared to 2021 . Average prices vary depending on the type of service provided , ranging from $ 57 per nail service to $ 152 per body treatment . At $ 111 , the average price per massage occupies an intermediate position within that range .
REVENUE SPA VISITS LOCATIONS REVENUE PER VISIT
TOTAL EMPLOYEES FULL-TIME PART-TIME CONTRACT
THE BIG FIVE STATISTICS
2021 ( YEAR END ) $ 18.1 billion 173 million 21,510 $ 104.5 2022 ( JAN ) 345,000 162,800 167,100 15,100
2022 ( YEAR END ) $ 20.1 billion 181 million 21,790 $ 111.5 2023 ( JAN ) 360,700 171,500 174,200 15,000
% CHANGE 11.1 % 4.1 % 1.3 % 6.7 % % CHANGE 4.2 % 4.2 % 4.2 % -0.7 %
2001 2003 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
$ 62.5 $ 64.1
$ 74.2
$ 84.9 $ 79.0 $ 80.4 $ 85.6 $ 85.3 $ 85.7 $ 87.2 $ 89.4 $ 88.2 $ 90.7 $ 91.3 $ 93.7 $ 96.5 $ 99.5 $ 97.5
$ 104.5 $ 111.5
58 PULSE n NOVEMBER / DECEMBER 2023