resort / hotel spas . Close to one in three spas vary their prices depending on the date or time of the service scheduled . That strategy is used by almost one in two resort / hotel spas and less often employed by day spas . Slightly less than one-third of spas hide or adjust services available for booking based on staffing availability . The proportion is slightly higher in day spas than in resort / hotel spas .
A large majority of spas use one or more of the pricing and availability strategies listed in the accompanying chart , including both day spas and resort / hotel spas .
Policies and Activities
Spas employ many strategies to increase revenue and visits . When asked about the policies or activities they currently have in place , the most frequently cited were loyalty programs , guest referral incentives and increased spa menu prices .
Day spas were most likely to mention loyalty programs and guest referral incentives . By contrast , resort / hotel spas were more likely than day spas to say they offered an online booking option . In addition , higher proportions of
A renewal of the Spa Industry Study will occur at the start of next year , and will represent the quarter-century anniversary of the research tool . U . S . -based members should be on the lookout for a survey invitation in January 2024 . Remember : The value of the Spa Industry Study is the information reported by spa community leaders like you .
LOYALTY PROGRAM GUEST REFERRAL INCENTIVES
INCREASED SPA MENU PRICES
OFFERED AN ONLINE BOOKING OPTION
SPA RENOVATIONS
POLICIES OR ACTIVITIES CURRENTLY IN PLACE
DIVERSITY AND INCLUSION STRATEGIES
EXPANSION OF EXISTING SPA
PARTNERSHIP WITH A PHILANTHROPIC ORG .
OUTDOOR / CURBSIDE TREATMENTS
NONE OF THE ABOVE
10 %
24 %
23 %
37 %
35 %
54 %
54 %
51 %
65 % resort / hotel spas said they were undertaking spa renovations and / or expansion of their existing spa . Increased spa menu pricing was mentioned by similar proportions of day spas and resort / hotel spas . Over one in three spas mentioned a diversity and inclusion strategy .
And Much More
The complete 2023 U . S . Spa Industry Study report — available free to ISPA members — contains a wealth of statistics , policies , and data of use to spa leaders . The report features : l l l l
l
l l l l
$ 152
$ 124
Emerging trends and challenges Market size and industry growth trends Revenue and profitability metrics Employment statistics , including unstaffed positions and recruitment difficulties Role-specific compensation levels and average hours worked per week Insights on consumer preferences and behavior Spa facility types and ownership structures Spa service and product offerings Regional and demographic insights n
2021 2022
AVERAGE PRICE PER SERVICE BY TYPE OF SPA
$ 203
PER BODY TREATMENT
PER FACIAL
PER HAIR SERVICE
PER MASSAGE
PER NAIL SERVICE
SPA REVENUE PER VISIT
$ 104 $ 112 $ 95 $ 100
3 % ALL DAY RESORT / HOTEL OTHER
$ 125
$ 109
$ 195
$ 85 $ 80
$ 94
$ 111
$ 97
$ 151
$ 188
$ 162
$ 57
$ 47
ALL SPAS DAY SPAS RESORT / HOTEL SPAS
$ 72
$ 116 $ 100
PER SERVICE
$ 136 $ 141
$ 177
NOVEMBER / DECEMBER 2023 n PULSE 59