[ comfort zone ]
Social Cause: Clean Water
Nonprofit Organization: charity: water
Learn More: charitywater.org
Which social cause does your
December 2015 and we look forward to
its completion by September 2017. It’s a
green and sustainable solution to make
dirty water clean and we are proud to
have an active role in rescuing an entire
community from the water crisis.
BRIAN BRAZEAU • General
Manager • [ comfort zone ] • Parma, Italy
company passionately support?
We believe clean water is an essential
human right. For this reason, we have
decided to sponsor a project by charity:
water. Our project is helping a community
in Cambodia to build BioSand Filters,
which kill 99 percent of bacteria in dirty
water through a biological process. There
are 14.8 million people in Cambodia and
34 percent of them don’t have access to
clean water. The project kicked-off in
Why is it important for your company
Which marketing drives helped
to have a giving back initiative?
encourage guests to take part of your
Since its foundation, Davines and
[ comfort zone ] have always believed in
ethics and sustainability, the cornerstones that have shaped our company’s
identity over the years. These values are
expressed in the Carta Etica, the Ethical
Charter developed by our employees in
2008, to ensure our vision of beauty is
echoed and alive in everything we do.
The equivalent of almost six percent of
our net profit is donated to various
charitable organizations, active on social
and environmental issues. The Davines
Annual Sustainability Report and our
journey toward becoming a benefit
corporation is a testament to that
vision.
giving back programs?
We leveraged this giving back initiative on
our social media channels as well as on
our website and in spas, launching a
communication campaign to encourage all
our partners and spa guests to make good
use of clean water. For this reason, we
developed a branded water bottle
alongside with a handy lifestyle water
guide to promote sensible, conscious use
of water while promoting our charity:
water commitment and enabling a direct
donation. We also inspire our staff to be
involved. “Solidalmente” is an established
volunteering team of the Davines Group
which promotes giving back initiatives
among our staff.
Eau Palm Beach Resort & Spa
Social Cause: Heart Disease Awareness
Nonprofit Organization: American Heart Association
Learn More: heart.org
Which social cause does your spa
passionately support?
The Heart Walk is the American Heart
Association’s premiere event
for raising funds to save
lives from this
country’s no. 1 and
no. 5 killers: heart
disease and stroke.
Designed to promote
the Heart Walk creates an environment
that’s fun and rewarding for the entire
family. Eau Spa is a proud recipient of the
Gold Award from the American Heart
Association as a fit-friendly facility for
offering healthy eating options, providing
health tips and offering complimentary
fitness classes for our staff.
How do you inspire your team to
volunteer in your giving back
CATHERINE WARREN • Spa and
Leisure Director • Eau Palm Beach
Resort & Spa • Lantana, Florida
physical activity and heart-healthy living,
initiatives?
We have a special team called the “Fairy
Godmothers,” named after our branded
spa fairies who assist guests in the spa.
We believe in giving back to our
community through many fundraising
efforts, but this is a fun way for the team
to come together, put on our fairy
godmother Heart Walk shirts, don our
fairy wings and walk as one with our
giving and health-conscious Palm Beach
community.
October 2016
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