Which marketing drives helped
encourage guests to take part of your
giving back programs?
Eau Palm Beach Resort & Spa has a web
page for our team, and we are able to post
on Instagram, Facebook and Twitter from
our site to help us ask for support of our
mission. The American Heart Association
also allows us to send out emails to our
friends and families. The neatest widget I
have seen is the email signature tag that
shows a pledge thermometer of how close
I am to my personal goal. It is real-time,
and the dollars are reflected and the
temperature rises on the thermometer as
people donate to my page. It is a
wonderful tool, and an easy way to garner
donations. We also had events wherein
we donated a portion of the proceeds to
the American Heart Association.
Eufora International
Social Cause: Child Abuse Awareness
Nonprofit Organization: Childhelp
Learn More: childhelp.org
Which social cause does your
How do you inspire your team to
company passionately support?
volunteer in your giving back
For more than a decade now, Eufora
International has supported Childhelp in
several of our philanthropic
campaigns. As cofounders, both Don
and I believe that
while there are many
worthwhile charities
and causes, this one
BETH BEWLEY • CEO and
Co-Founder • Eufora International •
Vista, California
especially deserves more attention and
support. We took on the mission to build
awareness and support for a subject that
many companies do not want to talk
about. It’s a hard and ugly subject and
often gets overlooked by corporate philanthropy since it’s not a warm and fuzzy
topic. Creating awareness of the issue of
child abuse is just as important as the
fundraising efforts.
initiatives?
Since we’ve been working with
Childhelp for many years, our staff
knows our mission very well. We
don’t force our team to contribute
their time or money but most do
so because of their understanding
of this huge problem in our
society. We allow your staff to
contribute ideas and take part in
the planning and execution. This
gives them the feeling of
contribution and personal reward.
Which marketing drives helped
encourage guests to take part of your
giving back programs?
Eufora provides event-planning kits with
the tools and information a salon or spa
needs to host an event. The month of
April, being Child Abuse Awareness
Month, is our national events month,
when Eufora and several salons across
North America conduct various types of
community events, including cut-a-thons.
September is our “One Tip, One Child”
campaign. Salons participate in a one-day
event where stylists contribute their
largest tip of the day to Childhelp. Clients
are informed and the organization is
promoted through the various salons’
involvement. We also produce a “special
edition” of our best-selling finishing spray,
where all proceeds go to Childhelp.
Gwinganna Lifestyle Retreat
Social Cause: Environmental Protection and Animal Rescue
Nonprofit Organization: Wildcare Australia
Learn More: wildcare.org.au
Which social cause does your spa
passionately support?
Because we have the largest land space
of any spa in Australasia, it seemed ideal
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October 2016
to address a local environmental issue,
in particular providing a safe
environment for rehabilitated and
rescued animals like koalas, which are in
danger in our area due to urban
expansion. As an iconic native species,
it was vital to provide help as we know
that our property and the trees on-site