make for an ideal home
for them. Working
with Wildcare
Australia Inc., along
with a specialized
consultant, allowed
TRACY WILLIS • Marketing and Public
Relations Director • Gwinganna Lifestyle
Retreat • Queensland, Australia
us to translocate rescued koalas and an
echidna into our property. To support
Wildcare Australia Inc., we created a
guest donation program wherein guests
may contribute a small amount from
their stay to the nonprofit wildlife
organization.
How do you determine which cause
very few ecotourism-certified spas and
recognized as “Best Eco Spa” by the
2015 Asia Spa Awards.
or charity to support?
Over the years, Gwinganna has given
thousands of dollars in donations to
various health-related charities, including
several major packages to the ISPA
Foundation Live & Silent Auctions. The
opportunity to support something so
relevant to the land we occupy, made
our support to Wildcare Australia an
easy decision. Gwinganna is one of the
Which marketing drives helped
encourage guests to take part of your
giving back programs?
As part of our newest initiative, part of
the proceeds from every sold recipe
book goes directly to Wildcare Australia.
We included a charity logo and information about the initiative in the new
recipe book. In addition, during our past
two staff Christmas events, all donations
received for raffles were matched dollarfor-dollar by Gwinganna which was also
donated to Wildcare Australia. It is
important that our guests understand
our environmental commitment and
where the money we collect goes, so we
have various efforts in place. This
includes a feature section in the
welcome presentation to all guests, ongoing website content and a newsletter
that includes photos of the rescued
animals and a video of their release.
Kurotel Longevity Medical Center and Spa
Social Cause: Children’s Mental Health and Meditation Education
Nonprofit Organization: NGO Mente Viva (Mind Alive)
Learn More: menteviva.org
DR. MARIELA SILVEIRA • Medical
Director • Kurotel Longevity Medical
Center and Spa • Gramado, Brazil
Which social cause does your
company passionately support?
Kurotel Longevity Medical Center and Spa
supports NGO Mente Viva (Mind Alive),
a nonprofit organization which I cofounded in 2007. Its mission is to
promote the culture of peace through
meditation among children in public
schools. A research conducted in
October 2016
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