partnership with NGO Mente Viva and
neuroscientists at the Catholic University
of Rio Grande do Sul found that
meditation improved cognitive skills such
as memory and attention, improved
attention deficit and hyperactivity
symptoms, and increased both the wellbeing of children and teachers in
classrooms.
and started to develop communication
tools, such as its kid’s radio program
(radiowebcrianca.com.br) that focused on
health content for children. The program
makes use of art (performances, lectures
and dynamics) as well as a Live Calendar
(daily practical experiences) with activities
specially designed to help develop
children’s emotional and cognitive
abilities.
What tools were used to help engage
and encourage students and teachers
What were the most challenging
to get involved?
parts of putting together your spa’s
In July of 2015, the organization
expanded its focus to children’s behavior
giving back initiative?
most useful—and which organizations
are most deserving—can be challenging.
Finding a trusted organization is the first
step. Does the organization have a
functioning board that is keeping an eye
on things? Transparency and open access
to the best practices, follow-up processes
and, most importantly, documented
reliable results are all important. Take the
time to find out causes that you’re really
passionate about and do some research
before you make a decision.
Determining where your efforts will be
Mind in Motion
Social Cause: Cancer Research and Awareness
Partner Organization: Cancer Treatment Centers of America
Learn More: cancercenter.com
Which social cause does your
the treatment and healing process.
company passionately support?
The primary goal of the UNBREAKABLE
project is to get the STRENGTH blanket in
the hands of cancer patients. We will
accomplish this goal through
collaborations with
cancer organizations,
as well as the
donation of 10
percent of the profits
of all products in the
LEIGH WEINRAUB • Founder • Mind
in Motion • San Francisco, California
UNBREAKABLE collection to hospitals
and lodging facilities housing cancer
patients and their families.
We are excited to announce our first
collaboration with Cancer Treatment
Centers of America (CTCA), a national
network of five hospitals. CTCA understands the healing power of positive
affirmation, and intends to incorporate
the STRENGTH blanket to enhance
patient’s mindset and experience during
38
PULSE
■
October 2016
How do you determine which cause
or charity to support?
Our goal is to work with organizations
that directly impact the patients’
experience in treatment. We decided to
focus on wrapping cancer patients in the
STRENGTH blanket after hearing deeply
touching stories about how the words of
positivity brought comfort to families
impacted by cancer. Several studies have
shown that an optimistic attitude can do
wonders for patients’ recovery. The words
we see, the affirmations we think, and the
attitudes we adopt change us on a cellular
level.
How do you inspire your team to
volunteer in your giving back
initiatives?
Most of our staff members have been
personally affected by cancer in one form
or another, so the UNBREAKABLE project
has generated a lot of momentum internally. We are all excited to “think globally,
act locally,” by reaching out to the cancer
community in San Francisco. Although
the most challenging part of this project is
getting the word out, we are confident
that the spa industry will become the
contagious voice for our powerful
message of STRENGTH and
UNBREAKABLE spirit.
(CONTINUED ON PAGE 40)