THE GIVING HEART
( CONTINUED FROM PAGE 38)
Mindful Luxury
Social Causes: Domestic Violence and Children’ s Cancer Nonprofit Organizations: Jamie Kimble Foundation and Camp Kemo Programs Learn More: jkffc. org and campsite. palmettohealth. org
Which social cause does your company passionately support? Mindful Luxury donates a percentage of all earnings and volunteers to support the initiatives of the Jamie Kimble
Foundation for Courage in stopping domestic violence before it begins. In addition, we support children of Camp Kemo of a cancer survivor, Director of Mindful Luxury Sara Holler knows first-hand how the medical battle is really only a small portion of the“ war” each family has to fight.
How do you inspire your team to volunteer in your giving back initiatives? Our team is inspired to give back because it is important to them. During the onboarding process, we discuss this as a foundation of our company and encourage our team to do the same.
Which marketing drives helped encourage guests to take part of your giving back programs? Most of our marketing is grassroots through social media and word-of-mouth. We are also developing more programs to support our organizations as we grow.
KAYLA CHILDRESS • World Changer • Mindful Luxury • Charlotte, North Carolina
Programs, which is best known for its week-long summer camp for children living with cancer. Camp Kemo Programs also provides family weekend, teen support groups and fieldtrips, a weekend camp for children who have lost a sibling to cancer, retreats and support groups for children battling sickle cell and hemophilia. Mindful Luxury chooses organizations that are near and dear to our hearts. As a sibling
Sanitas Skincare
Social Causes: Women’ s Health, Heart Disease and Youth Welfare Nonprofit Organizations: American Heart Association and Project Backpack Learn More: heart. org and projectbackpack. org
Which social cause does your company passionately support? We support the American Heart Association’ s( AHA) Go Red for Women and participate in the movement to raise awareness of the issues of women and heart disease. During the entire month of
February, a portion of all sales is donated to the organization.
Which marketing drives helped encourage guests to take part of your giving back programs? We reach out to our partners with a monthly email and on all our social media channels. We also encourage internal financial contributions from our team, create engaging and fun posters to hang in break rooms and run contests throughout the month to encourage participation. Then, during summer time,
40 PULSE ■ October 2016