our marketing focus shifts to Project
Backpack. For this initiative, we collect
backpacks and fill them with supplies for
underserved youth in the Denver area. We
discovered that the use of infographics
were an effective form of communication
which helped us gain a lot of
attention on Facebook
and Instagram during
the donation drive.
This year, we
received enough
donations from our
is having clear parameters as to the
types of causes we support as a
company and scheduling our initiatives
regularly throughout the year so we can
plan ahead. We have a dedicated team
of volunteer employees—our Positive
Impact Team (PIT)—that organizes and
executes our calendar of annual
fundraising drives. Through our
Volunteer Time-Off program, full-time
employees can commit up to 16 hours
per year, during regular business hours,
to nonprofit organizations of their
choice at their regular pay rate.
GLENNY LEGENDRE • Committee
Chair of Positive Impact Team • Sanitas
Skincare • Louisville, Colorado
community, team and vendor partners to
fill 28 backpacks with everything needed
for these kids to get a great start to the
school year.
What were the most challenging
parts of putting together your spa’s
giving back initiative?
One of the biggest challenges was
paring down the organizations we
wanted to work with— there were so
many we wanted to support! What has
helped us evolve the program over time
Silverado Resort & Spa
Social Causes: Animal Rescue, Cancer Research, Women’s Welfare and Melanoma Awareness
Nonprofit Organizations: Animal Rescue Centers and Susan B. Komen Foundation
Learn More: komen.org and cancerschmancer.org
Which social cause does your
company passionately support?
Silverado Resort & Spa carries several lines
of “meaningful merchandise” in our
boutique. Not only does this merchandise
align with our brand but it also provides
great stories about the merchandise that
we carry. For instance, FarmHouse Fresh
donates a portion of their sales to the
production or purchase of dog beds for a
pre-selected list of dog shelters, rescues
and nonprofit organizations. Feeling
Smitten, on the other hand, donates a
portion of proceeds from its Cupcakes for
Cure Pink Bath Balms to Susan B. Komen
Foundation.
SUZY BORDEAUX JOHLFS • Spa
Director • Silverado Resort
& Spa • Napa, California
How do you determine which
charity to support?
For our community events, we discuss our
strategy and stick to the ones that reach
the greatest good. For charities in support
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