ustomer passion for services and
products with organic, natural, green,
and sustainable aspects has fueled a
deep, meaningful industry-wide
response, with impact well beyond
winning awards and accolades.
“We’re green all the way down to our logo,” said OSEA
Skincare Founder Jenefer Palmer. The Venice, California-based
company was founded on sustainable principles, she said,
more than 20 years ago, when green was “just a color.” Its
skincare products have a base of sustainably-sourced, organic
Patagonian seaweed and are packaged in glass.
Companies implementing sustainable practices consider
the social and environmental effects of their decisions, from
production to service. It can be as simple as office recycling
and as involved as becoming a certified “B Corp” (see
sidebar.) Because their customers are already focused on
their health, spas must necessarily be clean, tranquil,
inspiring places.
Since its founding in 1958, said Jessica
Timberlake, public relations manager for
Canada-based Eminence Organic Skin
Care, “we have been using sustainable
farming and green practices.” Eminence
sources key ingredients from its organic
farm in Hungary.
Heather Kreider is the owner and
founder of the Makes Scents Natural Spa
Line of men’s and women’s bath, body,
and hair products based in Lancaster,
Pennsylvania. She said environmentally
responsible decisions are “intertwined into
every area of our business including the type of
raw materials that are used to create our products,
the processes to produce them, what we package our
products in and how they are shipped.”
Similar attitudes fuel her company, said Gina Preziosa, vice
president of sales and marketing for Shankara, Inc. The
company is based in Uvalde, Texas. “Since our inception in
2001,” said Preziosa, “Shankara has been creating natural
products that nourish your skin and promote a natural
radiance,” based on a blend of East-West ancient life
principles and manufactured sustainably from “a unique line
of completely natural” products. The top ways her company
addresses sustainability are by eliminating outer packaging
and using glass containers for its products, by recycling, and
by sourcing natural ingredients.
“When that
deliberateness is
organic to company
processes, it feels less
like a burden or cost
center and more like an
investment in long-
term success.”
October 2018
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