Clearly, “green” values are important to most spa industry
Tracey Johnston-Crum, director of public relations and
companies, many of which spend millions every year to take
community outreach for the Omni Grove Park Inn, in Asheville,
special actions to demonstrate those values. Why? Because it
North Carolina, notes that “As a brand, we practice eco-
matters to customers, employees, the bottom line, and, they say,
friendly initiatives in our guestrooms, changing linens and
most importantly, because they sincerely want to leave the world
towels by the guests’ request. Within the local flavor of
a better place than they found it. When that deliber-
several of our hotels, we offer a variety of
ateness is organic to company processes, it feels
sustainable efforts, from our Honey Bee
“Most
less like a burden or cost center and more like an
program at the Omni Amelia Island
companies
who
investment in long-term success, say the
Plantation Resort, to our LEED Gold
invest in green
company leaders.
certified Omni Dallas Hotel, to our
“When a company lives by its ethos,
stellar 86 percent recycling diversion
practices see a
everything else seems to fall into place,”
rate at the Omni San Francisco
bottom-line effect,
said Palmer of OSEA. “Being green is so
Hotel.”
even if it isn’t
much more than a philosophy; it is a way of
Kreider said Makes Sense products
measurable directly
life for our entire team.” Kreider of Makes
are 100 percent vegan/plant-based, and
Sense
agreed: “When we share our sustain-
certified cruelty-free. “As a vegan product
in sales.”
ability efforts with potential customers, it makes
line, we are conscientiously producing
them not only want to partner with us, but hopefully
products that protect our soil, conserve water,
inspires them to make a positive impact too.”
save energy and help to keep our air clean.”
While it’s usually obvious how sustainability efforts benefit
About Eminence, Timberlake said “For us, being ‘green’ has
planet health, sometimes customers need to know how they
been a natural (pun intended) part of our company since
are benefiting, too. “Some customers complained at first that
inception.” She also noted that Eminence is also a certified B
our body products did not have boxes, however, once we told
Corporation, which means they are “held to meet the highest
them why, they really appreciated it and were thankful that we
standards of environmental performance, transparency and
were thinking along these lines,” said Preziosa of Shankara.
accountability.”
(CONTINUED ON PAgE 44)
42
PULSE
■
October 2018