ISPA OPEN HOUSE
CHARMING SEASIDE : THE AVENUE APOTHECARY & SPA
REHOBOTH BEACH , DELAWARE
THE AVENUE APOTHECARY & SPA , located just a block from the Atlantic Ocean in Rehoboth Beach , Delaware , stands out in this charming seaside town .
Constructed in 1999 and opened in 2000 , the spa has undergone multiple renovations to maintain its modern , inviting atmosphere .“ We prioritize keeping the appearance of the spa up to date and beautiful ,” says co-owner Victoria DeSilver . Major renovations in 2010 expanded the space , and in 2019 , the retail store received a complete makeover . Over the past two years , all treatment areas have been updated , ensuring both function and aesthetics meet the highest standards .
“ Our name originates from the heated basalt stones we incorporate into every service . The design of our space includes natural elements like wood , stone and live plants to bring the outside in ...”
A Design Rooted in Philosophy The Avenue Apothecary & Spa ’ s mission is to provide an organic , natural experience for all . This philosophy is reflected in every aspect of the spa , from the layout and décor to the treatments and retail offerings .“ We achieve this through researching and obtaining the finest quality products from around the world ,” says co-owner Tim DeSilver .
The retail space , strategically designed to attract both spa clients and walk-in shoppers , offers a diverse range of products . Alongside the finest quality organic skin and body care products , aromatherapy , wellness items and nail care , the store features suncare products , meditation aids , spiritual growth tools , celebration items and baby products . Every product used in the spa ’ s treatment offerings is available for retail purchase , with signage
36 PULSE n OCTOBER / NOVEMBER 2024