“ Our goal is for the retail space to stand on its own as an income producer and also serve as a catalyst for encouraging retail shoppers to become spa clients .”
“ Our goal is for the retail space to stand on its own as an income producer and also serve as a catalyst for encouraging retail shoppers to become spa clients .”
— VICTORIA DESILVER
nearby hotel enhances this advantage , providing spa members access to hotel amenities like an indoor pool , hot tub and steam room . and presentations to highlight them .“ Our goal is for the retail space to stand on its own as an income producer and also serve as a catalyst for encouraging retail shoppers to become spa clients ,” Victoria DeSilver explains .
Location , Location , Location The location of the spa is a major factor in its success . Situated in a high-end beach town with a steady influx of tourists , the spa benefits from a mix of return clients and new visitors .“ After 23 years , we have developed a very large return client base , but the tourist aspect ensures that every year there are thousands of new people who experience our store and spa for the first time ,” says Tim DeSilver . The spa ’ s affiliation with a
Guest Reactions Guests consistently comment on the beauty and cleanliness of the spa , the special treatments they receive and , notably , the amazing aroma .“ The number one comment we get has to do with the amazing scent of the spa and store areas ,” says Victoria .“ The natural scents from the products used and sold in the spa create a unique , inviting aroma that draws people in from the sidewalk .”
The dedicated and caring team at the Avenue Apothecary & Spa also leaves a lasting impression on guests . With a team-based culture and a commitment to holistic wellness , the staff provides an excellent client experience , fostering long-term relationships and a loyal client base . n
BY THE NUMBERS : l 2,284 n spa area in square feet l 888 n spa retail space in square feet l 1999 n year facility was built l 2010 , 2015 and 2019 n years the spa was renovated l 7 n number of treatment rooms ( plus the nail department ) l 30 n total staff members making up the spa team
OCTOBER / NOVEMBER 2024 n PULSE 37