interested in vegan and plant-based
ingredients over animal bioproducts such
as goats’ milk, honey and lanolin. At the
moment, more than 50 percent of her
guests are local.
Local Tastes
Results-driven services seem to be the
most popular among local guests, many
of whom return frequently for continued
quality treatments and long-term wellness
programs, as well as try out all the specialty items on a menu. “Because we
specialize in pain management and
advanced stress relief, our more popular
services are the traditional deep-tissue
massage for symptomatic treatment and preventive
KATE WIND
Assistant Spa & Salon Manager
Spa Mio at the M Resort-Spa-Casino
Henderson, Nevada
“Retail sales
flourish with
the right
combination
of kowledgeable and
friendly
sales staff,
testers and
strategic
floor sets.”
30 PULSE
■
September 2015
maintenance, but we also have almost
equal preference in the energy work for
stress-related issues,” Klemann says.
“While most of our clients prefer a standard massage, we try to keep it interesting
by creating custom treatments.”
At Spa Mio, local guests gravitate to
fast-acting deep-tissue massages and specialty facials. “[These] services are all
results-driven treatments which leave the
guest feeling renewed,” Wind says.
Massages also remain top sellers across
the board at Le Spa, but Lasvigne-Fox has
noticed an increase in popularity of
Natura Bissé International Facials among
locals due to its exclusivity at the spa in
Morocco. “Exclusive treatments do
attract,” Lasvigne-Fox says. At the same
time, on the retail side, Le Spa’s local
guests seem more interested in lifestyle
articles such as clothing and jewelry than
cosmetics used in-spa.
On the other hand, at Spa Daze, the
top retail purchases among local guests
are products used in treatments. “Our
top sellers include a creosote balm [originally used by the indigenous people of
our region] that is good for skin conditions, but also smells just like a desert
monsoon,” Klemann says. “We also
have a custom-formulated, all-natural
topical analgesic for muscle and joint
pain.” Travel sizes are even easier to sell,
she notes.