ATTRACTING AND RETAINING
Local Guests
BY ALEXANDER MENRISKY
egular local guests are the life-blood of many spas. They can provide
invaluable repeat business, keep menus and retail products new and
exciting, and provide valuable (and honest!) feedback on the quality of
results. The more a spa attracts and retains local guests, the more the
quality of its services will be apparent and non-local guests will acknowledge its reputation.
“I love attracting local spa guests because they keep you accountable for results-driven
products and excellent customer service,” says Kate Wind, assistant spa and salon manager
at Spa Mio at The M Resort-Spa-Casino in Henderson, Nevada. “As locals, our guests have
numerous spa locations to choose from, so it is truly a compliment when you retain their
business.”
28 PULSE
■
September 2015