THE BOOT STRAPPER’S
Guide to
MARKETING
ON A B U D G E T
Taking good care of your brand starts with smart
marketing. It’s even better when that marketing is free.
When it comes to getting the
by
asHlEy
most bang for your buck with
alt
your business’s marketing
efforts, it takes some
serious creativity and
ingenuity to stretch
your wallet.
Throwing money at
high-dollar adver-
tising venues is
valuable, but doesn’t
provide an automatic
customer base, and
as it turns out, an
investment of your
TIME, rather
than money, could
be your best bet.
40
PULSE
■
September 2017