“Having a charming
Instagram and Facebook
page is crucial, and
seemingly underrated, in
the industry. An important
part of our marketing
strategy has been incorpo-
rating beautiful photos that
speak to the products’
message.”
— DANIELLE MUNLEY Co-Founder, Sorella Apothecary
The Power of Social Media
Perhaps the most popular form of
budget-savvy marketing, social media is
a great way to get your name out there
without spending a lot of money.
“I can’t say enough about the impor-
tance of using social media,” says Katina
Weaver Walker, owner and founder of
KDW Apparel, a Pilates, yoga and
athleisure-wear line based in Los
Angeles. “Social media has been our
friend since we started our company and
we use these platforms, primarily
Instagram, Facebook and Twitter, to
stretch our dollars. Using these free
platforms has expanded not only our
followers, but our customer base and
presence globally.”
Agreeing with Walker on using the
power of social media as free marketing,
Danielle Munley, co-founder of Sorella
Apothecary, a botanically-based skincare
line that officially launched only last
year, states that having a charming
Instagram and Facebook page is crucial,
and seemingly underrated, in the
industry. An important part of her
marketing strategy has been incorpo-
rating beautiful photos that speak to the
products’ message.
And beautiful photos attract
attention on social media. According to
a recent study from BuzzSumo that
looked at over 100 million Facebook
updates over three months, updates
with images had an amazing 2.3 times
more engagement than those without.
Plus, according to a recent Buffer survey,
Tweets with images are 150 percent
more likely to be retweeted. That
engagement is paramount to sales
success and it all starts with great
imagery.
“This form of marketing will let your
audience see your personal side,” adds
Brenda Kocak, president of Modern Male
Spas. “Use organic material, keep it
simple and keep it real.” Kocak also
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