EDUCATION THAT EVOLVES
20 social media
strategies for 2020
Presented By terra l. fletcher
INtErACtIvIty: mODErAtE HH
IN THIS SESSION, you will learn what’s new and what’s next in the
ever-changing world of social media and digital marketing. Analyze your
strategy, implement new techniques and create a dedicated online
community of spa guests for the year 2020 and beyond.
toP takeaWays:
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Create a social media plan and goals for 2020.
Know how to create social media content that drives engagement.
Use key analytics to measure social media, plus tips and tools to better
manage your most engaged networks.
How to build ad content that garners high conversion rates.
“By crafting long-term strategies modeled after real-life successes,
you will discover tools that will streamline your social media
process from content creation to scheduling, giving you more time
to focus on your business.”
SPA WORKFORCE
TueSday, SePTember 10: 2 – 4:30 Pm
Retention is an outcome, a result of how well you onboard and train your
team. During the ISPA Conference & Expo Spa Workforce Super Session
led by Bryan Williams, attendees will take a deep dive into one of the spa
industry’s top priorities: recruiting, training and engaging a remarkable
workforce. With numerous industries struggling with the same shortages
and challenges, it’s essential that spas work together to stand out and
capture the attention of the talent market.
Through four strategic learning modules, attendees will review tips, resources and best-practices to ensure their
team gets and stays engaged every day.
Module 1 - Recruitment and Attracting the Right Talent
Module 2 - Employee Engagement and Accountability
Module 3 - Innovative Talent Strategies – Success Stories from a Spa Industry Panel
Module 4 - Action Planning and Reporting with an Accountability Partner
To register for the Pre-Conference Workforce Super Session, email ispa@ispastaff.com.
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