This article will explore how MGR works , why it benefits your spa and how to implement it effectively .
How MGR Works MGR is a simple but powerful strategy that optimizes your spa revenue by minimizing unsold gaps in the schedule . The idea is to accept only reservations that leave enough room for another service to be booked before or after the reservation , without creating gaps that are too small or too awkward to fill . For example , if you have a 60-minute minimum gap restriction , you would accept only reservations that leave at least 60 minutes before or after the service . This way , you can always sell another 60-minute service in the remaining time slot .
The minimum gap restriction can vary depending on your spa ’ s service mix , demand patterns and operational constraints . You can set different minimum gaps for different service types , durations or times of the day . For example , you might have a 90-minute minimum gap for 120-minute services , a 60-minute minimum gap for 60- or 90-minute services , and a 30-minute minimum gap for 30- or 45-minute services . You might also have a higher minimum gap for peak hours or days , and a lower minimum
gap for off-peak hours or days . The key is to find the optimal balance between maximizing occupancy and minimizing gaps .
Why MGR Benefits Your Spa MGR can benefit your spa in several ways . 1 . INCREASE REVENUE : By reducing unsellable gaps in the schedule , you can ensure you are not losing revenue opportunities . See the spa schedule example below left . If Therapist A has two open blocks ( 90 minutes starting at 11 a . m . and two hours starting at 2 p . m .), accepting a 60-minute service at 11 a . m . and a 90-minute service at 2 p . m . would leave two 30-minute open blocks that are likely to go unsold . That is an hour of lost revenue opportunity . Instead , allowing a 90-minute service only at 11 a . m . and a 60-minute service at 2 p . m ., would optimize the schedule , enabling another 60-minute service at 3 p . m . The resulting optimized schedule would have appointments booked back-toback-to-back .
2 . IMPROVE GUEST SATISFACTION : Fewer gaps in the schedule mean you can accommodate more guest preferences and requests for their preferred service , time or
Fewer gaps in the schedule mean you can accommodate more guest preferences and requests for their preferred service , time or therapist .
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