ISPA FOUNDATION FOCUS
“ When you support the Foundation, you ignite the ideas that shape the future of our industry.”
ISPA FOUNDATION FOCUS
Donations Drive Discovery
AS WE DISCOVER NEW WAYS to grow the spa industry, the ISPA Foundation continues to power that journey through its vital research and education efforts. Every ISPA member benefits from the Foundation’ s work— from groundbreaking consumer studies to industry-defining performance data— and now it’ s even easier to support that mission.
One click— big impact ISPA members already are able to support the Foundation when joining or renewing. Thanks to an upgraded 2026 ISPA Conference registration platform, attendees will now have the option to make a Foundation donation during
TODD SHAW WILL SAY WHATEVER IT TAKES TO GET YOUR ATTENTION. the registration process, as well. It’ s a simple way to help fuel the nonprofit’ s ongoing work, right at the moment you’ re committing to the industry’ s biggest gathering of the year.
Member voices, meaningful data Each year, ISPA partners with PricewaterhouseCoopers to conduct a comprehensive review of the annual ISPA U. S. Spa Industry Study survey. This collaborative process ensures the survey reflects the industry’ s evolving
“ When you support the Foundation, you ignite the ideas that shape the future of our industry.”
— Todd Shaw, ISPA Foundation Chair landscape.
To maintain its relevance, the team carefully evaluates which questions may no longer serve the industry and identifies emerging areas where new data is needed, then makes thoughtful adjustments to enhance the survey’ s value. This in-depth, time-intensive process is most effective when ISPA members actively share feedback on the types of data they find most useful. Recent member-driven additions to the survey include questions on: l Dynamic and variable pricing models l Cutting-edge technology’ s growing presence in treatment offerings l Indoor square footage metrics( reinstated after a brief hiatus) Have a great idea? We’ d love to hear it. Email us anytime at ispa @ ispastaff. com.
ISPA FOUNDATION BOARD OF DIRECTORS
CHAIR Todd Shaw Fountain Life
VICE CHAIR Ella Kent The Spa at Sea Island
Kenneth Ryan ISPA Chair The Estate
Charlotte Prescott ISPA Vice Chair Tierra Santa Healing House at Faena Hotel
Lynne McNees ISPA President
HONORARY FOUNDATION BOARD MEMBER Deborah Szekely Rancho La Puerta
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