THROUGHOUT THE YEAR, ISPA’ s volunteer groups create space for thoughtful conversation, shared learning and candid feedback about the opportunities and challenges shaping today’ s spa industry.

While each group has a distinct focus, all help ISPA stay closely connected to evolving member needs. Their insights can identify emerging trends, strengthen existing programs and guide future services, education and resources.

In recent months, the ISPA Ambassadors, Resource Partner Task Force and ISPA Collaborate Group have discussed topics ranging from workforce development and wellness trends to Conference experiences, guest expectations and the future of industry education.

AMBASSADORS: Listening for emerging needs The ISPA Ambassadors serve as an important listening channel across the broader membership community, helping surface developing priorities, operational challenges and areas where ISPA may provide additional support.

During the first connect of the new volunteer term, Ambassadors identified several areas gaining attention across the industry, including recovery, longevity, mental well-being, group experiences and the continued expansion of wellness beyond traditional spa settings.

The group also discussed reaching younger guests, strengthening local engagement and helping consumers better understand the value of spa and wellness services.

Different groups, shared purpose

Each volunteer group brings a distinct perspective while helping ISPA remain connected to an evolving industry.

Where Volunteer Insights May Lead

Conversations across ISPA’ s volunteer groups help inform: l Town Hall discussions l iLearn education l Snapshot Surveys l Pulse articles l Conference planning l Member communications l Future programs and resources

Not every idea can be implemented immediately, but each discussion gives ISPA a clearer view of emerging priorities, experiences and opportunities.

Training and workforce development remain important areas of focus. Ambassadors are considering how organizations train teams, support managers and address gaps related to communication, accountability, guest expectations, burnout and changing employee needs.

Their feedback will help guide future educational topics, surveys, editorial coverage and shared learning opportunities.

RPTF: Strengthening the Resource Partner experience The Resource Partner Task Force provides focused feedback on the value ISPA delivers to companies that supply products, services, technology and expertise to the spa industry.

Recent discussions have explored what meaningful value looks like for today’ s Resource Partners, including return on investment, high-quality attendee connections and opportunities to build relationships throughout the year.

Members also have provided feedback on the ISPA Conference experience, including exhibitor communication, sponsorship opportunities, lead retrieval, logistics and engagement beyond the Expo floor.

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