AS AN ISPA MEMBER, you have access to a powerful tool: our monthly Snapshot Surveys. Each survey invites you to weigh in on timely topics and challenges facing spa professionals— and in return, you’ ll receive a full results report highlighting how your peers are responding.

These quick surveys offer valuable insights and real-world takeaways to help guide your business decisions.

Don’ t miss out— participate in next month’ s Snapshot Survey. Watch for an invitation by email.

EACH YEAR, THE RELEASE OF the ISPA U. S. Spa Industry Study provides a vital road map for spa professionals

BEHIND THE NUMBERS:

See pages 50-51 for a look at some of the 2025 ISPA U. S. Spa Industry Study’ s key data points.

across the country. The 2025 study, now available to ISPA members in the ISPA Research Library, delivers the latest data on key performance metrics such as total revenue, spa visits, revenue per visit, number of spa locations and staffing levels, offering a clear view of the current health and direction of the U. S. spa industry.

The annual study is conducted by ISPA’ s trusted research partner, PricewaterhouseCoopers( PwC), ensuring a level of methodological rigor that makes the report a cornerstone resource for strategic planning, forecasting and operational decision-making. With PwC’ s comprehensive data-gathering process, spa leaders can confidently use the report to guide staffing decisions, service offerings, pricing strategies and more.

Importantly, the ISPA Foundation funds this critical research through proceeds generated from its annual auction at the ISPA Conference. Each donation and bid during the auction directly supports the production of this invaluable study. The generosity of the ISPA community in supporting the Foundation’ s mission ensures that the entire industry benefits from a consistent, credible and comprehensive view of year-over-year data trends.

As spas continue to navigate a dynamic and evolving marketplace, this study serves as a trusted compass guiding spa professionals through the present and the future. ISPA members are encouraged to access the full 2025 U. S. Spa Industry Study report via the Research Library on experienceispa. com.

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