FOR MORE THAN TWO DECADES, the ISPA U. S. Spa Industry Study has provided a data-driven periodic snapshot of the industry’ s performance. The report offers an annual“ state of the industry” with data on industry size and growth; spa services and facilities; employment; and an industry profile. Among the recently-released 2025 edition’ s most revealing findings is this: Renovation and facility updates have emerged as one of the most pressing challenges— and priorities— for spa businesses in 2025.

Renovation is rising to the top When asked about their single biggest challenge for the year ahead, spa leaders named three consistent themes: staffing, growing the business and facility updates.

Facility-related concerns span a range of issues: from managing renovations without disrupting guest experience to addressing capacity limitations and aging infrastructure. One in five survey respondents specifically highlighted renovation and physical space upgrades as key operational hurdles in 2025.

SPA FACILITY UPGRADES IN 2024 BY SPA TYPE

Investing in the guest experience Spas aren’ t just renovating for the sake of aesthetics. Enhancing the guest experience is the driving force. Whether it’ s upgrading locker rooms, expanding treatment space or adding wellness-focused amenities, spas are aligning physical improvements with evolving client expectations.

Spa renovations are more than surface-level upgrades— they’ re strategic moves to differentiate, attract new guests and deliver the elevated experiences today’ s spa-goers expect.

Innovation, personalization and wellness integration are at the heart of these upgrades. To stay competitive and deliver high-quality experiences, spas are investing in updated facilities( along with tailored services and signature treatments) that reflect the modern wellness consumer’ s preferences.

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