Are your prices on point?
PLANS TO RENOVATE SPA IN 2025
Ready for the Full Picture?
THE RENOVATIONS TREND is just one of many insights found in the 2025 ISPA U. S. Spa Industry Study, which explores staffing, pricing, revenue, retail and more. Whether you’ re planning a renovation or launching new services— or simply benchmarking your performance— this ISPA Foundation-funded research is an indispensable resource.
The full U. S. Spa Industry Study report is a valuable benefit available only to ISPA members. Download it today and lead your spa forward with confidence: Find it in the Research Library at experienceispa. com.
SERVICE PRICING SNAPSHOT:
Are your prices on point?
What changed in 2024? According to the study: l Half of all spas( 50 percent) made facility upgrades in 2024— most commonly to retail spaces( 27 percent) and treatment rooms( 24 percent). l Day spas led the way, averaging 3.5 renovation projects compared to 2.6 among resort / hotel spas. l One in six spas( 17 percent) expanded their footprint, typically by increasing treatment room capacity.
What’ s coming in 2025? Renovation plans continue into the latter half of this year: l A third of all spas( 35 percent) plan to renovate, including six percent preparing for full renovations. l Resort / hotel spas show growing momentum, with 41 percent planning upgrades— up from 36 percent last year.
While some spas remain uncertain about their 2025 renovation plans, the data clearly signal a commitment to continual improvement across the industry. n
PRICING REMAINS A CRITICAL ELEMENT of spa profitability— and the 2025 ISPA U. S. Spa Industry Study delivers the benchmarks you need. Whether you’ re updating your menu or rethinking value propositions, this section is packed with actionable data to guide your decisions.
Explore how your pricing stacks up with: average service rates, service availability strategies and popular amenities and offerings across spa types.
COMPENSATION CHECK IN: How does your team’ s pay compare?
THE 2025 U. S. SPA INDUSTRY STUDY report includes a comprehensive breakdown of average annual compensation across key spa roles— so you can benchmark your compensation strategy with confidence.
Dive into 13 pages of detailed compensation data, with salaries segmented by position, including: spa directors, spa managers, estheticians, massage therapists, nail technicians and front desk staff.
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