Pulse June 2024 | Page 31

12 Opportunities for professional development

12 Opportunities for professional development

CONFERENCE ATTENDEES HAD a dozen opportunities to hear from FarmHouse Fresh-sponsored Knowledge Builder session presenters in Phoenix about operational topics of interest to spa professionals . Longer recaps of three panel sessions start on page 26 . See below for an important takeaway from each remaining session .
The ROI of Leading with Heart
PRESENTER : CLAUDE SILVER
FOUR THINGS YOU CAN DO right now — today — with your employees , clients and customers :
1 Practice vulnerability
2 Engage in active listening and empathy
3 Surround yourself with people whose kindness isn ’ t a strategy
4 Recognize and encourage contributions
Retail is Not Dead : How to Get Your Products Off the Shelf , In the Bag and Out the Door
PRESENTER : CAROL PHILLIPS
EVERY SPA BUSINESS MUST establish a 12-month educational calendar . This comprehensive plan should encompass product knowledge , soft skills , protocol training and strategic selling skills .
Leaders Serve & Servers Lead :
Keys to Inspire Exceptional Service
PRESENTER : DR . BRYAN K . WILLIAMS
MAKE THE OTHER PERSON feel important and do it sincerely . Understand that service is not a verb ; it ’ s a noun . When done well , “ someone else ” should feel elevated and inspired because of the service experience .
JUNE 2024 n PULSE 29