nourish your gut and increase immune function ; two things wellness gurus have been fixated on for some time due to the increase in people ’ s digestive and anxiety issues . Another food ingredient , which you may have seen on the label of your facewash is sea salt . Sea salt contains tons of minerals and nutrients like magnesium , calcium and potassium ; the same minerals found in our skin cells and within our bodies , which is why it helps balance , protect and restore the skin . Himalayan or Celtic sea salts are usually found in facial masks , toners and scrubs along with other skin-boosting ingredients like lavender essential oil and raw honey . Because sea salt contains anti-inflammatory properties , the skin is soothed , retains moisture levels better , calms breakouts and balances oil production .
the Next generation of Natural As mentioned earlier , the concern from consumers regarding clean beauty standards of their cosmetics and skincare is on a steep incline . As a result , a growing number of beauty brands are owning the entire formulation process , from seed to serum . According to Cult Beauty , a wellness brand curator and informational blog , brands are now “ hand-rearing ” the bulk of their ingredients on site — planting and cultivating herbs , fruits and vegetables needed to make their complexionperfecting recipes . Established and burgeoning brand names who tout these “ home-grown ” ingredients and processes are guaranteeing their products to be rich in antioxidants , vitamins , minerals and bioflavonoids , and are making their mark by empowering consumers to make informed buying choices . As time goes on and the natural food trend grows , we are going to be seeing a lot more of the trend spill over into the beauty arena . n buyEr ’ s guidE : Food for your face
Incorporate this trend into your service and retail offerings with this sampling of ISPA resource partner products .
farmHouse fresh Green Tea Milk Wash
FARMHoUSEFRESHGoodS . coM
the cottage greenhouse – from Margot Elena Grapefruit & Blood Orange Hand & Body Light Lotion
THEcoTTAGEGREEnHoUSE . coM
ilike organic skin care from szep Elet Carotene Essentials
Gel Mask
ILIKEoRGAnIcS . coM
sparitual Earl Grey Teatox Sugar Scrub
SPARITUAL . coM
Naturopathica
Ginger Root Bath & Body Oil nATURoPATHIcA . coM
Éminence organic skin care Blueberry Soy Repair Masque
EMInEncEoRGAnIcS . coM
June Jacobs Raspberry Recovery Serum
JUnEJAcoBS . coM
Makes scents Natural spa line Balance Shampoo
MAKESScEnTSSPALInE . coM
do you WaNt to bE fEaturEd in our Trending Buyer ’ s Guide ? Send your product releases and updates to kelly . heitz @ ispastaff . com
March / April 2018 ■ PULSE 33