nourish your gut and increase immune function; two things wellness gurus have been fixated on for some time due to the increase in people’ s digestive and anxiety issues. Another food ingredient, which you may have seen on the label of your facewash is sea salt. Sea salt contains tons of minerals and nutrients like magnesium, calcium and potassium; the same minerals found in our skin cells and within our bodies, which is why it helps balance, protect and restore the skin. Himalayan or Celtic sea salts are usually found in facial masks, toners and scrubs along with other skin-boosting ingredients like lavender essential oil and raw honey. Because sea salt contains anti-inflammatory properties, the skin is soothed, retains moisture levels better, calms breakouts and balances oil production.
the Next generation of Natural As mentioned earlier, the concern from consumers regarding clean beauty standards of their cosmetics and skincare is on a steep incline. As a result, a growing number of beauty brands are owning the entire formulation process, from seed to serum. According to Cult Beauty, a wellness brand curator and informational blog, brands are now“ hand-rearing” the bulk of their ingredients on site— planting and cultivating herbs, fruits and vegetables needed to make their complexionperfecting recipes. Established and burgeoning brand names who tout these“ home-grown” ingredients and processes are guaranteeing their products to be rich in antioxidants, vitamins, minerals and bioflavonoids, and are making their mark by empowering consumers to make informed buying choices. As time goes on and the natural food trend grows, we are going to be seeing a lot more of the trend spill over into the beauty arena. n buyEr’ s guidE: Food for your face
Incorporate this trend into your service and retail offerings with this sampling of ISPA resource partner products.
farmHouse fresh Green Tea Milk Wash
FARMHoUSEFRESHGoodS. coM
the cottage greenhouse – from Margot Elena Grapefruit & Blood Orange Hand & Body Light Lotion
THEcoTTAGEGREEnHoUSE. coM
ilike organic skin care from szep Elet Carotene Essentials
Gel Mask
ILIKEoRGAnIcS. coM
sparitual Earl Grey Teatox Sugar Scrub
SPARITUAL. coM
Naturopathica
Ginger Root Bath & Body Oil nATURoPATHIcA. coM
Éminence organic skin care Blueberry Soy Repair Masque
EMInEncEoRGAnIcS. coM
June Jacobs Raspberry Recovery Serum
JUnEJAcoBS. coM
Makes scents Natural spa line Balance Shampoo
MAKESScEnTSSPALInE. coM
do you WaNt to bE fEaturEd in our Trending Buyer’ s Guide? Send your product releases and updates to kelly. heitz @ ispastaff. com
March / April 2018 ■ PULSE 33