Pulse May 2017 | Page 36

Keeping Employees Engaged A Step Toward Reducing Turnover 34 PULSE ■ May 2017 Experts estimate it costs more than twice an employee’s salary to find and train a replacement. Twice the salary? At that rate, most spas can’t afford to lose an employee but unfortunately, turnover rates in the spa industry are alarmingly high. According to a 2014 ISPA Snapshot Survey on employee retention, 27 BY percent of respondents saw employees KELLY HEITZ leaving because they were unhappy with the work environment. That number jumps to 40 percent for day spa respondents. So why are spa employees unhappy in their work environment? “It boils down to culture,” says Angela Cortright, principal at Spa Gregorie’s, a day spa in California. “In a culture where individuals are valued, heard, and cared for, turnover will naturally be lower.”