Frank
Guengerich
Fitness bike I purchased and rode
decades ago at one of my health clubs.”
SESSION: Setting
a Successful Deal
Site Offer
“At the recent ISPA
Conference &
Expo, I spoke on how to maximize
revenue by leveraging e-commerce sites.
We are at the tip of the iceberg on how
e-commerce will influence our future.
Being inflexible and not staying close to
innovation and the ever-changing
landscape on how to remain competitive
is shortsighted and will put one at the
back of the competition. What I have
noticed is that e-commerce continues to
morph as consumer demand dictates.
The most disruptive, so far, are the
demands consumers are placing and will
continue to place on innovators in order
to remain flexible and adaptaple.
As far as innovation in the health
and wellness space is concerned, I think
the mobile app Zeel is on to something.
Of all the world’s innovators, I most
admire Life Fitness Co-founder Augie
Nieto—I’ll never forget the first Life
Christina
Daves
SESSION: PR to
LinkedIn and Twitter, specifically, you
can have a direct access to any
journalist. Businesses don’t have to pay
thousands of dollars for a PR firm’s
contacts, they can start to foster their
own and enjoy the same success.”
Profit: Gain
Exposure and
Build Buzz
“The greatest
innovation in today’s time would have
to be the internet. I remember doing
business during the pre-internet days
and what we can do now with this
resource is incredible. It’s opened up
absolutely anything to anyone. Of all the
world’s innovators, I most admire Steve
Jobs. To think that we can run aspects
of our businesses from anywhere in the
world from a hand-held device is just
mind-blowing.
In the field of Media and Public
Relations, the most disruptive idea I’ve
seen is the use of social media to gain
access to just about anyone in the
media. It used to be that the press
release was the only way to get an idea
in front of the media, but now with
Raad
Ghantous
SESSION: Spatial
Starts with Spa:
How to Put Your
Best Space
Forward
“I believe the greatest innovation in
today’s time is virtual-reality wearable
systems which offer a level of seamless
immersion and interaction in virtual
environments. In my session at the
recent ISPA Conference & Expo, virtual
reality experiential immersion and
scalable or pop-up type service hubs are
two of the disruptive ideas I talked
about.
When it comes to innovators I most
admire, it’s a toss-up between IDEO
CEO and President Tim Brown and
Virgin Group Founder Richard Branson.
My advice to others to help foster a
culture of innovation is always aspire to
inspire. In fact, to help inspire
innovation, the one book I would
recommend for others to read is
Disruptors: Entrepreneurs & The Escape
from Corporate America by Kunal
Mehta.” n
MISSED THIS YEAR’S PDS
at the 2016 ISPA Conference & Expo?
Go to experienceispa.com to purchase
the PDS Video and Audio Recordings
and access all the insightful takeaways
from this year’s educational sessions.
October 2016
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