ISPA OPEN HOUSE NATURE INSPIRED DESIGN :
BASALT DAY SPA 50
24
Meet Carol Stratford
Creating Spa Sales Specialists
Designating roles and incentivizing success on the sales team
59 SOUND OFF
2 A Message from Your ISPA Chair
8 ISPA News
10 Legislative Updates in the U . S .
18 Stay Connected
24 JobWise Creating Spa Sales Specialists
BY KRISTINE HUFFMAN
44 Snapshot Survey
48 Pulse Points
50 ISPA Open House
BASALT DAY SPA
52 Open House : SHOP TALK
54 Member News
58 ISPA Foundation Focus
59 Sound Off
60 ISPA Board Briefings
62 ISPA Headquarters
64 End Notes
ABOUT THE COVER
MIND THE GAP ! Just like a daring leap between mountaintop boulders , embracing the unknown in business can lead to extraordinary heights . Whether it ’ s a new tool that deals with schedule gaps ( see story on page 38 ) or a gap in your social media approach ( page 16 ) or your sales funnel ( page 26 ), dare to bridge the gaps in your strategy and innovation . Take that leap to discover the limitless possibilities awaiting you . The view from the top is worth every bold step .
COVER PHOTO : iSTOCK
PULSE . EXPERIENCEISPA . COM
SEPTEMBER 2024 n PULSE 7