Pulse August 2026 | Page 21

2 A Message from Your ISPA Chair
BY KENNETH RYAN
8 ISPA News
12 Legislative Updates Interstate Compacts
TOWN HALL RECAP

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SHANE BIRD
SKANA SPA AT TURNING STONE RESORT CASINO
JENNIFER HOLZWORTH
MONTAGE INTERNATIONAL
36 Town Hall Recap Spa Pricing and Promotions
Trends and Tradeoffs
38 ISPA Snapshot Survey Pricing with Purpose
46 Sound Off
Reigniting Creativity
LINDA TOWNSEND
RELEASE WELL-BEING CENTER, INC.
GARY VIRDEN
THE RITZ CARLTON, AMELIA ISLAND
When Ideas Stop Flowing
48 Foundation Focus The Numbers Behind What Comes Next
The 2026 ISPA U. S. Spa Industry Study
52 Member Mix
58 Board Briefings
61 Call for ISPA Board Applications
62 ISPA Headquarters Team

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63 Your Story Belongs in ISPA
64 End Notes
BY LYNNE MCNEES
ABOUT THE COVER
MORE THAN MEETS THE AI l Look closely: This serene spa scene has a little digital magic woven into it. Created with artificial intelligence, the cover reflects this issue’ s expanded exploration of how spa leaders are using AI in 2026— and how its role may continue to grow. Last year, Pulse began acknowledging ISPA’ s responsible, limited use of AI for editing support, with thoughtful parameters protecting security and the human touch. Technology may assist behind the scenes, but— as in every great spa— the ideas, judgment and creative spark remain unmistakably human.
COVER CREATED WITH CHATGPT

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