ISPA NEWS

THE FULL 2026 ISPA U. S. SPA INDUSTRY STUDY is now available for ISPA members to view and download in the Research Library at experienceispa. com.

Commissioned by the ISPA Research Foundation and conducted in partnership with PwC and McIlheney Consulting, the annual report tracks industry performance, staffing trends, profitability, compensation benchmarks and operational priorities shaping the spa industry. This year’ s study highlights continued growth in 2025, with U. S. spa industry revenue reaching $ 23.5 billion.

For a deeper look at the findings and key takeaways, check out Foundation Focus on page 48.

PUT THE INDUSTRY STUDY TO WORK: Use the report to benchmark performance, guide budget and staffing decisions, evaluate pricing and service mix and support long-term planning with real industry data.

ISPA CONTINUES TO INVEST in meaningful, industryspecific education, bringing keynote-level expertise directly to members through iLearn. This summer, in addition to Carol Phillips’ Retail Revolution course( see page 14), two dynamic speakers known for their impact on the Conference stage will debut new on-demand courses designed exclusively for the ISPA community.

EXPERIENCE AND IMPACT IN ACTION DAN GINGISS: Creating Remarkable Experiences Known as“ The Experience Maker,” Dan Gingiss brings his signature WISER methodology to iLearn, helping spa professionals deliver standout guest experiences every time. Centered on being Witty, Immersive, Sharable, Extraordinary and Responsive, this course equips teams with practical ways to turn everyday interactions into memorable moments.

ZACH MERCURIO: The Power of Mattering Zach Mercurio’ s work focuses on a simple but powerful idea: When people feel like they matter, they perform at their best. In his course, Mercurio guides spa leaders on how to create cultures where team members feel noticed, affirmed and needed. The result is a stronger workplace culture and a higher level of service that guests can feel. n

ONLY ON iLEARN These courses will be available on demand in iLearn on experienceispa. com, giving ISPA members the opportunity to learn from two of the industry’ s most compelling voices and bring these insights back to their teams.

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