BY FRANK PITSIKALIS Spa leaders are not short on guest expectations. They are short on time, labor and operational bandwidth.
PART ONE: USING AI TO REMOVE FRICTION FROM THE GUEST EXPERIENCE
How AI Is Reshaping Guest Service, Staffing and Revenue
BY FRANK PITSIKALIS Spa leaders are not short on guest expectations. They are short on time, labor and operational bandwidth.
YOU ARE BEING ASKED TO PERSONALIZE SERVICE, respond faster, protect luxury standards, improve profitability and still create memorable human connection— often while your team manages missed calls, repetitive questions, fragmented guest notes, manual scheduling and reporting demands.
That is where artificial intelligence is beginning to matter most. Not as a replacement for hospitality. Not as a novelty layered onto the guest experience. And certainly not as a substitute for the therapist’ s hands, the warmth of a welcome or the intuition of an experienced manager.
PULSE n AUGUST 2026 20