Create a shorter media pitch Many reporters prefer a brief, friendly email over a full press release. Once the release is drafted, AI can turn it into a short pitch.

PROMPT TO TRY: Please turn this press release into a concise email pitch for a local lifestyle reporter. Keep it under 200 words. Include why this is timely, why local audiences would care and offer an interview or visit to the spa.

Build your media list AI can also help you think through where to send your announcement. You will still need to verify contact information online, but it can help you create a smart starting point.

Prompt to try: Please create a list of local and regional media outlets that may be interested in spa, wellness, beauty, lifestyle, travel or small business stories in [ city / region ]. Include newspapers, magazines, TV stations, radio shows, lifestyle websites and community calendars. Suggest the best type of story angle for each.

The next time your spa has something new, timely or community-minded to share, do not let it sit quietly behind the front desk. Use AI to help shape the story, draft the release and get it into the hands of people who are looking for local inspiration.

Your takeaway AI will not replace strong relationships with local media, and it should not replace your review of facts, names, dates or claims. But it can make public relations feel far less intimidating and much more doable.

The next time your spa has something new, timely or community-minded to share, do not let it sit quietly behind the front desk. Use AI to help shape the story, draft the release and get it into the hands of people who are looking for local inspiration.

Your next great media moment may already be sitting in your treatment menu, event calendar or retail display. n

Help media say yes to your story by sending photos that are easy to understand, easy to access and safe to publish.

A strong image can help a press release move from interesting to ready to cover. Include one or two relevant, high-quality photographs that help tell the story.

GOOD PHOTO OPTIONS INCLUDE: l l l l

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The treatment room or spa exterior Event setup or community partnership activity Featured product or seasonal retail display The spa director, therapist or esthetician quoted in the release A team moment connected to the announcement

HOW TO SEND PHOTOS Avoid sending oversized files without warning. Instead: l l

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Option 1: Attach low-resolution preview images Option 2: Add a clearly labeled file-sharing link at the end of the release Option 3: Include a note in the pitch email offering high-resolution photos upon request

DON’ T FORGET THE CUTLINE Each photo should include a brief caption identifying pictured people, locations, products or activities. Example: Spa director Jane Smith demonstrates the new seasonal body treatment at ABC Spa in Phoenix.

AI-ERA PHOTO CHECK Photos submitted to media outlets should be original and should not be created, altered or enhanced by artificial intelligence.

By sending images, your spa is indicating it has the right to share them and grant permission for editorial use.

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