ISPA SNAPSHOT SURVEY

PRICING HAS ALWAYS BEEN A BUSINESS LEVER, but ISPA’ s May 2026 Snapshot Survey on pricing and promotional strategies suggests spa leaders are approaching it with new urgency. Sponsored by Eminence Organic Skin Care, the survey gathered input from 288 spa industry professionals and points to a market balancing guest trust, rate consistency and rising cost pressures. As margins tighten, spa leaders are being pushed to think beyond isolated price changes and toward pricing architecture as part of the broader guest, revenue and brand strategy.

PULSE n AUGUST 2026 38